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Goals Are At The Heart Of Customer Experience And Engagement
Customer Service by Delwar Hossain When discussions have turned to the importance of customer experience today, it is easy to quickly think of customer experience (CX) as a touchpoint improvement...
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3 Ways CMOs Can Achieve Deeper Insights Into The Customer Journey
by Vica Design As CMOs look ahead, gaining greater clarity into how buying behaviors are changing is becoming one of their most important aims. Never more pressing as digital channels expand and...
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The Telltale 8% Drop In Content Marketing Effectiveness
by Aha-Soft When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. The index fell by nearly 778 points or almost 7%. In October of that...
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7 Elements Of Customer Understanding The C-Suite Must Master
by Yarden Gilboa Changes in customer and buying behaviors continue to rock the very foundations of many industries. According to recent surveys by PWC, Forrester, IBM, and McKinsey, disruptive trends...
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How To Lead With Customer-Focused Content
by Creative Stall The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in...
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Is B2B Content Engagement Heading In The Wrong Direction?
by Juan Pablo Bravo Sometimes more is truly less. When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven, one...
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Use Buyer Persona Research To Improve B2B Customer Experience
by Creative Stall Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers...
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Rethinking Market Strategy In A Digital Economy
by Delwar Hossain The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. For...
View ArticleThe Great Buyer Resignation
One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited. Including...
View ArticleOverpromised and Underdelivered Exasperate Buyers
Buyers, consumers, audiences, investors, and voters have all faced, at one time or another, hyperbole. Where something is hyped, and an overpromised outcome is touted. That something,...
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